OVERVIEW
EST. August 2024
Opened in August 2024, Moxy St. Pete is the city's new social playground, located in the heart of the eclectic EDGE District on Central Avenue. With 163 modern guest rooms, a buzzing lobby featuring Bar Moxy and Rose’s Coffee Bar, a content-creator podcast studio, and St. Pete’s first rooftop pool and nightlife experience, Sparrow Rooftop, Moxy brings bold design and lively energy to the vibrant St. Pete scene. Whether guests are visiting for business, leisure, or a little bit of both, Moxy St. Pete is where art, music, and adventure come alive.
Services:
EVENT PRODUCTION SOCIAL MEDIA PROMOTION VISUAL ASSETS EARN MEDIA COVERAGE INFLUENCER COLLABS VIDEOGRAPHY|DRONE FOOTAGE
As one of The Gala Group’s monthly PR & social clients, the agency was tasked with creating a standout summer event activation for Moxy St. Pete. The goal was low over head cost and high visility and social media potential, cut to the Pink Palm Pool Club series, which made a splash with a vibrant launch in June, and will be a continued series until September 2025. With strategic integration of media, influencers, and in-kind local partners, the launch event sold out and generated major buzz across the city and media and influencer coverage. How did the Gala Group set the swim series apart? Seamless collaboration, a bold and cohesive visual identity, and unforgettable moments with guests couldn’t wait to share and post.
EARNED MEDIA COVERAGE
Tampa Bay Business & Wealth
Tampa Bay Times
Tampa Bay Metro Magazine
DTSPFUN Post Event & Pre Event Promo Posts
Mentions on St. Pete Radio
EDGE District
POOL PARTY WINS!
Partnered with Sun Cruiser for in-kind beverage donations and collaborated to add a fun branded and gifted element to the ticket value.
Hosted 15+ media and influencer attendees for the launch who shared the experience on their platforms.
Generated over 125,000+ impressions across social media and online media surrounding the Pink Palm Pool Club’s launch and post-event coverage.
The Moxy St. Pete Swim Series: Pink Palm Pool Club made a splash with impressive earned media coverage and influencer buzz across the Tampa Bay region. The event was featured in multimedia outlets including Tampa Bay Business & Wealth, I Love the Burg, Tampa Bay Times, and Tampa Bay Metro Magazine, along with digital promotion from DTSPFUN both before and after the event. Local visibility was amplified through a partnership with Visit St. Pete/Clearwater, multiple mentions on St. Pete radio and supportive coverage via the EDGE District’s website and social media channels. Influencer support added to the momentum, with content from notable creators such as @AmyWestTravel, @GuidedbyDestiny, @BeautifulStPete and @ThingsToDoinTampaBay to name a few, ensuring the Pink Palm Pool Club became one of the most talked-about summer activations in the city.
The Gala Group Agency developed a suite of visual assets for The Pink Palm Pool Club series including photography, drone footage, design elements, thank you cards, menu, flyers, and social media content.
