1234 Central Ave, St. Petersburg, FL 33705

As one of The Gala Group’s monthly PR & social clients, the agency was tasked with creating a standout summer event activation for Moxy St. Pete. The goal was low over head cost and high visility and social media potential, cut to the pink palm pool club Pink Palm Pool Club series, which made a splash with a vibrant launch in June, and will be a continued series until September 2025. With strategic integration of media, influencers, and in-kind local partners, the launch event sold out and generated major buzz across the city and media and influencer covreage. How did the Gala Group set the swim series apart? Seamless collaboration, a bold and cohesive visual identity, and unforgettable moments with guests couldn’t wait to share and post.

Services:

Event Production

Social Media Promotion

Promotional Materials

Event Signage

Earned Media Coverage

Influencer Collabs

Partnerships

Videography/Drone Footage

POOl Party Wins!

  • Partnered with Sun Cruiser for in-kind beverage donations and collaborated to add a fun branded and gifted element to the ticket value.

  • Hosted 15+ media and influencer attendees for the launch who shared the experience on their platforms.

  • Generated over 125,000+ impressions across social media and online media surrounding the Pink Palm Pool Club’s launch and post-event coverage.